The Business of Twitter

Nine months into the Twitterverse.  Boy, have I learned a few things.

Tweeting may be fun but it’s serious business.

1.  You can tune in to TV from a tweet. Twitter’s recent partnership with Comcast and NBCUniversal allows it. If you watch NBC Sports, MSNBC, CNBC, Syfy, Esquire Network, and Bravo, you can “See IT on Twitter” as the service is called. It’ll be interesting to see just how far the alliance takes this.

2.  If you’re like me, you have a hard time keeping tweets to the 130 characters max, so just keep this in mind: Short tweets get more of a response.

Items 1 & 2 are compliments of Belle Beth Cooper.  If you don’t know who Ms. Cooper is and you’re serious about tweeting, make it a point to find her here.

Larry Twitter

3.  Twitter is glad to have your business, even if you don’t tweet.  The service is content if you just browse through tweets and find something of interest.  You never, ever have to tweet if you don’t want to.

4.  Here’s the biggie for me: Tweeting is Believing, according to Microsoft Research and Carnegie Mellon University. 

In a 2012 study, they found that twitter users arepoor judges of truthfulness based on content alone, and instead are influenced by. . . user name when making credibility assessments.  Interesting, academic, quantified position. Find the study here.  Take a tweet break and read it. Then, think about how shallow and gullible we are, truly.

The most-tweeted message of all tweets?  It’s still Barack Obama’s re-election.

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